My name is Ragna. I am passionate about making digital transformation happen and sharing lessons learned with “fellow transformers”, especially when it relates to supporting a customer centric transformation.
I was lucky to join a large IT multinational back in the early days of digitalization ( a so called incumbent). I could spend the years with this incumbent right in the center of transformation, disruption, re-invention & change. I could experience daily what it means for an organization to adapt & change and to constantly reinvent itself without losing its “soul”. I also had the great chance to support a fast growing SaaS scaleup to get ready for the next operational step, focusing on customer centricity an excellence for the post sales processes and functions thus creating and maintaining a pleasent experience for the enterprise customers.
The IT business was an early adopter & enabler of this “journey” and it cleared the way for other industries to follow. Today the need and urgency for digital business transformation reaches all areas of business and the speed has been fired up by the innovation pressure through AI. So why start from scratch? Why not use the expertise & learning of others who started earlier?
My reasons for writing this blog (and what you stand to gain from reading it):
I have always enjoyed sharing my experience and insights. From 20+ years of actually doing digital transformation in a large multinational corporation lot of insights can be useful for “fellow digital transformers”. Since 2022 I could complement my experience transforming at an incumbent multinational with how to help a scaleup move to the next level and strengthen customer centricity along this journey.
The only source of knowledge is experience.
Albert Einstein
Here are some facts about me
- I have a master degree in Business with specialization in Marketing
- I have 20+ years of experience in making (digital) customer centric change happen both in an incumbent as well as a scaleup business environment
- I have a great family that supports me, keeps me moving, pushes me beyond limits & makes each day a new adventure and
- I am passionately curious
Welcome to my insights, viewpoints and anecdotes around the exciting world of digital business transformation with a special focus on Customer Excellence, Customer Experience & Customer Success.