Customer Success Archives

by Ragna Ghoreishi May 26, 2024

Customer Success

The art of elevating tech touch Customer Success strategies with AI: Creating value for all customer tiers

In today's fast-paced digital landscape, customer success has become a driving force for revenue increase and a critical differentiator for businesses focusing on retention and growth of their customer base through delivering an effortless and valdue driving experience. The growth potential through this focus is significant and explains why it is so important to focus on retaining and growing existing customers. Traditional methods of customer interaction, such as in-person meetings ...

by Ragna Ghoreishi May 26, 2024

The people side of Customer Success – Expert Insights on core principles and the transformative impact of AI

Exiting announcement from the Institute of Marketing and Customer Insight at Hochschule St Gallen. In the March/2024 issue of the Marketing Review St Gallen which focuses on Customer Success and its impact in B2B, I could share my views focusing specifically on the people side of Customer Success. My article explores the pivotal role of Customer Success (CS) in organizations from the perspective of a practitioner, emphasizing its importance in economic turbulence ...

by Ragna Ghoreishi April 23, 2023

Customer Success , CX

Support – the game changer in the digital world

Support is so important? Really? Of course your product needs to meet the need of your clients. Of course the quality of your product, value proposition, the marketing concept etc need to fulfill what your clients desire and I hope you have done your research to be in line with the market need. There is an unobtrusive process, that appears to lead a wallflower existence in many companies. It is not ...

by Ragna Ghoreishi December 21, 2020

Client Experience - brandnew or an old hat?

Customer Success , CX , Strategy & transformation

Client Experience – a brandnew hot topic or an old hat?

Client Experience (CX), client centricity, advocacy - themes frequently listed as brandnew hot topics or running hand in hand with a company´s digital transformation. But is Client Experience (CX) - is this client focused thinking - really so brandnew or an old hat? The best read One of the best books I have ever read (no kidding!) about the essence of CX is Raving Fans from Ken Blanchard and Sheldon ...

by Ragna Ghoreishi March 21, 2018

Customer Success

Empower your sales teams @ the digital frontline

The efficiency of the sales team is an evergreen on the list of topics discussed when companies look at streamlining, transformation or change - The change can be triggered by the need for cost reduction or by the mandate to increase sales force efficiency. In the digital age the question how to empower your sales teams to be faster in their operational tasks, closer to the clients and more informed ...