Publications and podcasts Archives

by Ragna Ghoreishi May 26, 2024

The people side of Customer Success – Expert Insights on core principles and the transformative impact of AI

Exiting announcement from the Institute of Marketing and Customer Insight at Hochschule St Gallen. In the March/2024 issue of the Marketing Review St Gallen which focuses on Customer Success and its impact in B2B, I could share my views focusing specifically on the people side of Customer Success. My article explores the pivotal role of Customer Success (CS) in organizations from the perspective of a practitioner, emphasizing its importance in economic turbulence ...

by Ragna Ghoreishi May 25, 2024

Publications and podcasts

Customer Centricity expert talks: Let´s kick it off

This is a project I wanted to kickstart since a while. Transfering the coffee house culture that my hometown Vienna is known for with intelligent conversations with the experts in my network that are as passionate about Customer Centricity as I am. In this new format I will host friendly and authentic conversations about topics centered around the learnings and wisdoms of my knowledgable guests on Customer Experience, Customer Success, Advocacy. We ...