Strategy & transformation Archives

by Ragna Ghoreishi April 19, 2024

It is the balance, stupid! Navigating Customer Centricity in Product Roadmaps: Balancing Vision and Feedback

Free after the famous election qote for Bill Clinton in 1992 "Its the economy, stupid!" Lets talk about balancing vision and feedback when it comes to customer centricity in product roadmaps. In the dynamic business context, the concept of customer centricity has become more then just a buzzword. It became a cornerstone of strategic planning. This approach not only enhances customer satisfaction and loyalty but also drives the creation of value ...

by Ragna Ghoreishi February 4, 2024

be innovative to overcome surfey fatigue

Beyond Surveys: Innovative strategies to combat customer feedback fatigue

In the digital age, customer feedback has become the cornerstone of business strategy and customer experience improvement. However, as traditional surveys become overused, customers are experiencing customer survey fatigue, leading to lower response rates and potentially skewed data. This calls for innovative strategies to gather customer insights while keeping the process engaging and effective. The question is: how can you go beyond surveys to find innovative strategies to combat customer ...

by Ragna Ghoreishi December 21, 2020

Client Experience - brandnew or an old hat?

Customer Success , CX , Strategy & transformation

Client Experience – a brandnew hot topic or an old hat?

Client Experience (CX), client centricity, advocacy - themes frequently listed as brandnew hot topics or running hand in hand with a company´s digital transformation. But is Client Experience (CX) - is this client focused thinking - really so brandnew or an old hat? The best read One of the best books I have ever read (no kidding!) about the essence of CX is Raving Fans from Ken Blanchard and Sheldon ...

by Ragna Ghoreishi December 22, 2018

CX , Strategy & transformation

The x-factor – why experience management is so important

Successful companies focus on it - experience management (XM). Which experience is managed in this business area and why is it so important that the second largest acquisition of a SaaS company was generated in the experience management area? In November 2018 SAP announced to acquire Qualtrics for $8 billion in cash. Qualtrics is supporting companies to improve their experience management eg with clients (CX or CEM) and employees (EX) but ...

by Ragna Ghoreishi September 17, 2018

Strategy & transformation

Agile leadership – key for digital business transformation – hype or need

In the light of digitalization and transformation companies need to revisit their leadership approach. Agile leadership concepts appear on the radars. Agile leadership and strategy are key for successful business transformations as they enable internal change and act as the north star for the transforming company. Should agile leadership models be applied in any part of the business - studies show the successful companies find the right balance between continuity ...

by Ragna Ghoreishi June 27, 2018

Strategy & transformation

Digital labs versus in-house digital business transformation-there is no short cut

You can read about good samples of digital business innovations driven by digital labs but there are also critical voices about the success of digital business transformations & innovations evolving from these protected areas. On the other hand there are samples for failed in-house digital business transformations. The german magazine Capital shared a ranking of german digital labs where 6 key factors have been identified that decide about the success of ...

by Ragna Ghoreishi February 15, 2018

Strategy & transformation

Digital business transformation – where to start

Digital Business transformation is driven by the permanent evolution of technologies - the impact on business landscapes and existing business models is visible. Companies need to adapt to the changing environments to ensure they can be successful in the future . The need for transformation does not start when companies face financial difficulties. Digital business transformation needs to be an integral part of a company´s strategy and a continuous topic ...