Client Experience (CX), client centricity, advocacy - themes frequently listed as brandnew hot topics or running hand in hand with a company´s digital transformation. But is Client Experience (CX) - is this client focused thinking - really so brandnew or an old hat? The best read One of the best books I have ever read (no kidding!) about the essence of CX is Raving Fans from Ken Blanchard and Sheldon ...

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