Focus on your clients - but put yourself in your clients´shoes is this how you would like to be treated?

Too focused on client experience – could that be?

You are dedicated to understand the client experience on your buying journeys. You ask your clients for feedback to learn where you need to improve, you have your touchpoints defined. You want to "deliver WOW through service" (like Zappos´adorable famous #1 core value) - but is there such thing as overdoing the focus on your client? Or in other words - what happens when you, despite your best ...

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